My 1.2yr old is addicted to Malayalam cartoon rhymes and we are helpless about it

Me and my are employed and we've our parents look after my 1.2yr old. Looking after kid, each micro second is not possible so at times we show him Malayalam rhymes like Kaathu etc on YouTube, now that he has got a taste of it , he insists on watching it.. He points fingers at the phone. We all are busy with work and cannot spend day in day out time with the kid and my parents are looking after the kid but they show him cartoon at times to divert his attention. I know the obvious answer here is to isolate the media from the kid. But we are helpless as we don't have any other alternative to drive his attention.