Digital Marketing Expert

Job Description: We are seeking an experienced and creative Digital Marketing Expert who will be responsible for developing and implementing marketing strategies to enhance brand awareness, engage our target audience, and drive sales across digital platforms. Key Responsibilities: • Develop and Execute Strategies: Create and implement digital marketing strategies aligned with the brand’s goals. • Social Media Management: Manage and grow the brand’s presence across platforms like Instagram, Facebook, LinkedIn, and others. • Content Creation: Collaborate with content creators to produce engaging and high-quality content, including visuals, videos, and blogs. • SEO & SEM: Optimize website content for search engines, manage PPC campaigns, and monitor performance metrics. • Email Marketing: Develop email campaigns that build customer loyalty and increase conversions. • Analytics and Reporting: Track and analyze campaign performance using tools like Google Analytics, and provide actionable insights. • Collaboration: Work closely with sales, product, and creative teams to ensure cohesive branding and messaging. Qualifications: • Proven experience as a Digital Marketing Specialist/Manager, preferably in the FMCG or food industry. • Strong understanding of social media platforms, trends, and analytics. • Expertise in SEO, SEM, and PPC campaign management. • Proficiency with tools such as Google Analytics, Google Ads, Meta Ads Manager, and email marketing platforms. • Excellent written and verbal communication skills. • Creativity and the ability to think outside the box to develop innovative campaigns. • A passion for food and the FMCG sector is a plus.