I have a question related to Rajasthani language?

I’ve been wondering about the challenges around promoting the Rajasthani language, especially considering that students do study it. Why is it so hard to make Rajasthani more widely adopted or officially recognized, especially in education or governance? Kyuki college me agar student pad rahe h to, language to hogi hi na vahi official kyu nahi ban sakti? It’d be interesting to hear other people’s thoughts