Are Influencers' Skin Tones Different in Their Videos?

Do you think Malvika edits her videos to look fairer? I'm someone with medium skin tone, and from what I see on YouTube, I feel like I’m a shade darker than her. But when I try the shades she recommends, they end up being way too dark for me. This has happened with different brands, both drugstore and high-end. It's not just her, but many influencers, and the difference is huge. Do you think it’s just the camera settings, or could it be intentional? Lately, I've noticed how Malvika looks different in videos on other people's channels—her skin tone, specifically. And it’s not about being fair or dark biased here, I’m just a makeup lover trying to follow these Indian makeup gurus. But when they seem to be lightening their skin tone in videos, it makes it hard to figure out what shade works for me. Has anyone seen these influencers in real life? Are they the same skin tone they show online, like Malvika? What about other influencers—have you seen them in person, and do they look different from their videos?