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Saumya Sahni (Mrs Holmes) calls out a creator for posting government sponsored content without being transparent about it
Saumya calls out a creator for posting an Instagram reel that is literally sponsored by the government. The campaign brief includes don’t mention that it is #ad or that it’s Paid partnership. (According to the screenshots she was sent a breif for the same) Considering that it’s required to disclose any paid or sponsored content, this is quite the double standard and concerning to those who mindlessly consume. The creator has threatened to send hate towards her for putting up this reel on her story and asked her to take it down. What are your thoughts?1
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