Apple Invites

Am sure you all have heard about Apple Invites. I just used it for the sake of using, and created & sent an invite (a sample one, if I may add) to someone. IMHO, it’s useful, and caught our attention, only because Apple created it. Guess for all it’s intents & purposes, it’s just a meeting invite, with the ability to add a few bells & whistles. What does the sub opine about this?