Being unmarried at 35F from a conservative family is a torture

Hi I know a friend who will complete 35 this May and is unmarried still. Her parents are looking for a groom from particular community. It's not like she is against marriage or is not suitable. She is the perfect person as I and most of her friends and relative know of. But she is very patient in choosing her partner. She says she doesn't want to get married for the society bt for herself. On the other hand the pressure from her parents is increasing everyday. The relatives and neighbours taunt her parents for which they remove their frustration on her and do an emotional manipulation. They are very old and she also understands their point. I saw her crying when the other day she was mentioning their plight. She is scared to choose a wrong one. As a friend do I convince her to go with the fate? Her parents are from older generation they won't understand the concept of compatibility.what do I do? it pains me to see her in pain.