Man wins consumer case after claiming PVR wasted his time with long ads before movie

Finally good news for movie-goers in Bengaluru! A consumer forum ruled that PVR and INOX can only show 10 minutes of public service ads (PSAs) before a movie, not endless commercial ads. A complainant recorded the excessive ads before Sam Bahadur and took them to court. PVR argued he violated anti-piracy laws, but the commission dismissed it, stating he filmed only the ads, not the movie. The forum also rejected the argument that long ads help latecomers, calling it unfair to punctual viewers. Movie theatres can't force you to sit through long ads anymore. Let’s see if they actually follow this!