Considering the Indian arrange marriage market,how do you find love?

A country where girls and boys are shamed to have partners when young (in early 20s) and then pressured to be with one in their late 20s or early 30s .the indian marriage market is full of scams and lies irrespective of gender and finance. And for someone whose isnt confident in looks or their charms,how do they find love? Is is hard to find love compared to someone who is more social?