i/Thane
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Popcorn Business - ADVICE NEEDED
Hi everyone, My friend and I have decided to start something similar to 4700 BC/ Act 2 popcorn. Our plan - to produce flavored popcorn and sell them with proper packaging (Similar to what 4700 BC did) We are thinking of starting with Butter Salted and Cheese flavor in the start. Number 1 concern was packaging because popcorn gets soft if you don't pack it right or the packaging material is not right. We are meeting one packaging guy next weekend and will have our concerns cleared Next step - We will be trying to get the first 2 flavors right. Any leads on how can we do that? We will be testing this only at home. Once the flavours are right we will do a lab test to get the detailed ingredients info. After everything is sorted out we are thinking to rent up a small place and get the right machineries and starting production and simultaneously reach out to retail shops/distributors. Why do I think this will work? We are trying to price it in the range of 30-50 Rs and making sure we use the top quality ingredients. I feel there is a gap as very less players are there currently and popcorn is a great snack compared to Lays etc. Tell me why will this not work? ps - act 2 ready to eat popcorn starts at 10/- and that will be a biggest barrier for us I think. But we are trying to get it in Mid - Premium segment (30-50Rs) Also, Act 2 is an AMerican Company (Agro Tech Foods markets for them in India) WOULD BE REALLY GRATEFUL FOR ANY FEEDBACK/ ROAST/ LEADS. Give me the realizy check if this will work or not?1
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