Why do we have so much love for non-tamil names in our state?

proper marathamizhan here. Why is there so much opposition to 3rd language in our state when our own kids are not being given Tamil names? I dont get this at all. When there is a book fair, I see huge demand for tamil books and writers. At the very same place, I see kids running around with non-tamil names. Are we trying to overcompensate for not adopting the language widely spoken in India, but choosing names that fit in?