Wedding Season Play: Party Cruisers Ltd (CMP: ₹135)

India’s wedding season expects to see 4.8 million marriage ceremonies nationwide between November 12 and December 16, generating a whopping Rs 6 trillion in business, according to a media report quoting the Confederation of All India Traders (CAIT). The number of weddings this year will see a significant rise from 3.8 million ceremonies last year, which generated Rs 4.74 trillion, a report by *The Financial Express* stated. In the December quarter last year, there were around 9 *muhurat* dates versus the 13 this year. https://preview.redd.it/xyphc03g8k9e1.png?width=1056&format=png&auto=webp&s=23d0f16fc3f6ad86c50414b94b7d3f98939dd6cb [Party Cruisers Ltd ](https://www.screener.in/company/PARTYCRUS/)(**SME,** market cap = ₹152 cr) derives the majority of its revenue from wedding decor and planning services. The management projected a **50% revenue growth** for FY25 and has achieved this target in H1 FY25. The company primarily serves affluent clients who spend lavishly on weddings. A few of their past clients: Arpita Khan, Shahid Kapoor, Emraan Hashmi, etc. In recent times, they have expanded their client base by catering to middle- and upper-middle-class families to boost volumes. The company haven't taken on any substantial debt and are able to expand through internal accruals. The business model is asset-light. The stock is currently valued at a P/E ratio of 19, which appears more than reasonable given its growth trajectory. https://preview.redd.it/ediqn9tf6k9e1.png?width=1692&format=png&auto=webp&s=896f5f54d7d5726c59351912159ecf8248f57b4b It is worth mentioning that there was a significant increase in Other Current Assets, likely consisting of advances to vendors (as indicated in the footnotes of the annual report balance sheet), in H1 FY25 compared to H2 FY24) suggesting that the company is gearing up for a highly lucrative wedding season. https://preview.redd.it/3moqtigosj9e1.png?width=1353&format=png&auto=webp&s=7fa9334d5adc9440da94425caf87d871685e0833 [The promoters, with decades of industry experience, hold a significant stake in the company \(\> 70%\).](https://preview.redd.it/g2q91vu8qj9e1.png?width=1682&format=png&auto=webp&s=6711196f32db2251e93327e9c4530e1c1c2edf5e) Sources: [4.8 million weddings this year to generate over Rs 6 trillion: CAIT](https://www.business-standard.com/industry/news/4-8-million-weddings-this-year-to-generate-over-rs-6-trillion-cait-124110500818_1.html) [Wedding extravaganza extends with more muhurat dates in 2025; budgets get 36% bigger in 2024](https://www.moneycontrol.com/news/trends/wedding-extravaganza-extends-with-more-muhurat-dates-in-2025-budgets-get-36-bigger-in-2024-12868243.html) Disclaimer: Not a recommendation.