Don't be sad with $0 in sales. Do this instead.

Hey guys, how's going? I see a lot of people getting depressed with 0 sales and give up on SaaS after 1 month. This is not the right way to approach to this business. You know, very few startups succeed (like 3-4% I think), what are they doing? Let's pick 1 startup: **GummySearch** (it's not mine). They have **215k monthly views** with a **40% bounce rate** and **$60k ARR**. **Their marketing strategy:** Content Marketing, Reddit Marketing, Building in Public, Lifetime Deal Promotion, Word of Mouth & Affiliates, Community Education. Let's breakdown the strategy. # Channel 1: Content Marketing Created in-depth blog posts and videos for each product use case, educating users on topics like finding problems to solve and idea validation. Content helped attract new customers and increase success for existing users. The GummySearch blog became a trusted resource, with popular posts on finding problems to solve and idea validation helping to build trust with potential customers before they sign up. # Channel 2: Reddit Marketing Used their own product for social listening on Reddit, tracking relevant keywords in target communities. Joined conversations organically to promote both the product and blog content. Despite Reddit's reputation for being anti-self-promotion, they successfully tapped into positive community forces by providing value and joining relevant conversations appropriately. They tracked specific keywords in communities where target users frequented. # Channel 3: Building in Public Built product publicly on Twitter, sharing progress and learnings. This approach increased product exposure and helped build supportive relationships with other indie makers. Started after being nominated for a free seat in a build-in-public cohort course, which required daily tweets for a month. Despite initial discomfort, this strategy proved valuable for product exposure and community building. # Channel 4: Lifetime Deal Promotion Launched a lifetime deal after customer feedback, generating $50K in sales within 2 months. This not only boosted revenue but also increased monthly recurring revenue and expanded use cases. The idea came from a churned customer who suggested they would buy if a lifetime deal was available. This pivot led to hundreds of new customers and revealed new use cases for the product, including business idea research, solution validation, and content inspiration. # Channel 5: Word of Mouth & Affiliates Implemented affiliate program for advocates, with one affiliate generating $3K in new business in first month. Amplified positive customer testimonials on social media. The program was particularly successful with satisfied lifetime deal customers who became natural advocates. One affiliate earned triple their lifetime deal cost in the first month through referrals, creating a win-win situation for both parties. # Channel 6: Community Education Created educational content about Reddit marketing, including guides and tweets, to help founders overcome platform intimidation and leverage it effectively. Developed comprehensive resources like the 'startup guide to Reddit' and shared insights through Twitter to help other founders understand and utilize Reddit effectively for their businesses. This educational approach helped position GummySearch as an authority in the space while addressing common concerns about Reddit marketing. That's all. Hope it helps, what if I write one post per week about a new startup? Let me know if you like this idea.