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Air purification market ( I will not promote)
The recent incident involving Bryan Johnson, the biohacker who cut short a podcast recording with Zerodha's Nikhil Kamath due to poor air quality, has sparked a fresh round of discussions about air quality in India. It seems to have debunked the myth that only Delhi has an air quality problem and only in the winter. Nithin Kamath, the CEO of Zerodha, has openly acknowledged the less-than-ideal AQI readings even in his own office in Bengaluru. This incident serves as a wake-up call, highlighting that air quality is a concern that extends far beyond the usual hotspots and seasonal spikes. He was shocked to discover that even in a "quiet corner of Bengaluru," the AQI in their office was over 120. Interestingly, post the incident, an air purifier company founder in Mumbai offered to improve the air quality at Zerodha's office, underscoring the tangible solutions available. This person had even conducted indoor air quality tests, revealing elevated levels of CO2 and particulate matter. While Zerodha hasn't yet taken up the offer, the mere proposition emphasizes the growing market demand and potential for air purification solutions. What's particularly interesting is the shift in perception. There seems to be an increasing recognition of the importance of air quality, not just as an environmental issue, but as a factor directly impacting health and well-being. If people invest in water filters, why not air purifiers? This increased awareness could create a significant opportunity in the air purification market. Do you think this could be a right time to venture into this space ? ( I will not promote)1
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