Your secret lever to exquisite prospect/visitor marketing engagement

A/B UVP much? First: T̶R̶A̶N̶S̶F̶O̶R̶M̶ ̶D̶R̶I̶V̶I̶N̶G̶ ̶E̶M̶P̶O̶W̶E̶R̶ ̶U̶N̶L̶O̶C̶K̶ ̶U̶N̶L̶E̶A̶S̶H̶ immediately. It makes you look much less than intelligent. 😬 Now for those new to the game, even those hardened vets, UVP = unique value proposition and everything you’ve read about it is categorically wrong. Want some immortal truths? RULE **#1**: speak the language, theirs, not yours RULE **#2**: without context, your otherwise perfect tech/solution/messaging means nothing to them RULE **#3**: your ONLY H1 job…is to get them nodding yes, physically RULE **#4**: minimize/remove all distraction, irrespective of aesthetics RULE **#5**: keep it classy with no/low CTA, they know what to do The difference between braindead…and getting IN their head (brainalive), doesn’t have to be monumentally different, difficult much less virtuoso. If you know what you’re doing. But don’t think it’s just limited to your landing/hero page. It becomes everything you do, everything you are. Until they turn the lights off. I’d love to post screen shots, but… **#AB #heliocentric**