Who Else Hates Prelaunching? Let’s Talk About It " I will not promote "

I will not promote. I’ve launched before building. I’ve built before launching. And honestly? **Both approaches kinda suck.** When I launched my last startup, I was convinced people wanted it. We had early signals, we saw some demand, and we figured, **"If we build it, they’ll come."** But after months of work, we launched… and even the people who said they wanted it **didn’t buy.** It made me realize that **just believing in an idea isn’t enough**—we need real-world validation, not just assumptions. But here’s the problem: **prelaunching is a pain.** * Building a **landing page** * Wrestling with **ad platforms** * Setting up **socials, emails, audience targeting** * Spending **weeks just to test one idea at a time** For those of you who’ve **launched before building**, what’s the part you hated most? Do you **validate your ideas before committing, or just go all in?** And if you do prelaunch, **what’s the most frustrating part of the process?** Let’s talk. I’m curious to hear how others handle this, and if anyone has **found a better way to test demand without months of work.**