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What happens when software MVPs become “too easy” to build? (I will not promote)
As more and more tools come out such as coding agents that allow founders to create MVP prototypes quicker, what happens to the other previous ways to validate or invalidate ideas? For example, we’ve seen successful startups start as manual services or demos like videos. My tried and true method is to put a framework in a book and sell consulting. Then bootstrap revenue to build software. Now I’m watching “young guns” prototype one-feature apps in hours. Sure, they’re not production quality but as far as MVPs go, way better than what some would spend $10-50K on a decade ago. There’s a bit of a race to the bottom in terms of market saturation for sure. The easier something is to make, the more that enter the market. It’s like becoming a creator. Anybody can post on social media, but what are the chances now of becoming successful? I was in a room of multi-time founders that have had at least one exit. Some believe that starting a startup and achieving success will become harder and harder, especially with AI. Having a software MVP may not be as special as it used to be (it used to be a bigger deal). Or will validation become that much more important? Traction like upfront sales will determine the difference. When development become easier, distribution will become the challenge. Or I’m pontificating about a nothing burger.3
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