Users don't care about your Idea (I will not promote)

Users don't care about your idea. Most startups start with this mindset: "I have an idea for an app / software / business. It helps users achieve \*\*\*\*. It's gonna be the next big thing." This is wrong, as: 1. it assumes that you already know what users want (no one exactly does). 2. It doesn't consider that users are not patiently waiting for your app/software and may be already using something similar. 3. used by many founders who care more about riding the shortest, biggest trend than solve a painful problem for the long haul. If you want to build a great product, think of it differently: " This group of people have this problem that's seriously affecting their life/work. How can I help them?" This approach: 1. Assumes you know little ( which is a good point to start from, especially as a solo founder) 2. Is human-centred, 3. Narrows down your target audience, 3. employs empathy. 4. Accepts that not every problem can be solved with an app. The biggest merits of this strategy is that you will engage with potential customers, build trust and community, listen effectively, and sell with little to no marketing effort. (I will not promote)