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The Freshest Spices in the World. Business Idea. Am I crazy? I will not promote.
TL DR; I am starting business importing the freshest spices ever into the USA. I am not sure if I will have a market for this boutique and specialty offering. Can you give me some input? I have had this idea for a while (after having worked in the natural food space for about a decade) -- here it is in a nutshell: The one dirty secret about the spice and botanical supply industry is that basically every single spice you will find on the store shelves or in your spice cabinet is **OLD**. Usually at least 2 years old by the time it reaches the end consumer. There are some small exceptions here but this is true for the very very large majority of all spices commercially available -- this is due to the extremely fragmented nature of the supply chain, with a ton of intermediaries, middlemen, and brokers. I want to flip the script by sourcing directly from farms, processing and packaging **immediately**, and delivering spices at peak freshness—**ideally within weeks of harvest.** The goal is to offer a noticeable difference in flavor and quality compared to mass-market spices. I would source from only the best farmers growing top quality product This wouldn't be a mass-market product, but rather a niche & high-end gourmet offering. Kind of like truffles or fancy wine, appealing to people who are willing to pay extra for the top .01% of products around the world. I would start with specialty / niche spices, like Guatemalan Cardamom or Heirloom Mexican Chiles. And then depending on response would go from there. My specific problem right now is around product / market fit. **How can I figure out if there is a market for products like this? I know there are already a couple of other businesses operating in the high-end spice industry -- how can I differentiate further from them?** Thank you for any help you can give me. This is the 4th small business I've tried to start (the first 3 have failed), so any advice from experienced people will be a gamechanger. Right now I am in the "talk to as many people as possible" phase of the business development.4
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