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Should I invest in a moderately expensive .com domain for my fintech startup, or consider specialty TLDs?
I'm building a startup in the personal wealth/financial services space, and I need to change my domain name due to trust/spam perception issues. Since I'm targeting consumers directly and in the finance space, establishing trust is crucial. I'm considering three options: - Investing a few thousand dollars in a solid .com domain - Using specialty TLDs like .money, .health, or .ai - a longer less good .com Context about the business: - Still in the validation phase - Target market: Both established wealthy individuals/couples who self-direct their investments, and younger professionals who actively manage their portfolios - Focus on building trust and credibility Question for the community: Given the nature of the business, would you recommend investing in a premium .com domain, or would a specialty TLD work just as well? Has anyone had experience with specialty TLDs in the fintech space?4
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