Running Ads in the initial stages won't help at all!!!

Hello everyone! I'm the founder of a creative marketing firm and it is something l've wanted to let everyone know who's in the initial stage of their startup, running ads in the initial stage will not help at all and would cost you ton of money. If your brand isn't established in the beginning with an organic audience, running ads would be a waste of money. A gentleman I know launched a clothing brand and didn't post much about his brand and started running ads after a few weeks of launching his business, he surely got reach but didn't help at all and lost 40k a month just to spend on ads. The way forward should be first build a brand which people can resonate with and trust. Once a base has been set and a specific target audience has been built, you can run ads on your post to reach more people Cheers!