Need Help: Insights on Zomato vs Swiggy Marketing Strategies for a Job Interview

I’ve got an upcoming interview for a marketing role at a startup, and as part of the preparation, I need to create a presentation comparing Zomato and Swiggy’s marketing strategies. I’m looking for: 1. Unique Marketing Campaigns: Any innovative campaigns they’ve done to pull crowds. 2. Marketing Strategies: What stands out about their approach to customer acquisition, retention, or branding? 3. General Insights: Anything else about their marketing playbook that’s worth noting? Would love to hear your thoughts or examples of campaigns that really caught your attention. Any resources or tips would also be super helpful! Thanks in advance!