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Launching a VA startup, hoping for marketing advice; I will not promote.
I'm looking to launch (another) VA Agency soon. But there's a key difference, there's a layer of account managers between clients and the VA's. Hoping to solve the following problems: * **Communication Issues** \- Many VA's (in my country) can speak and write English but not at a level where you can have a normal conversation as if you would a native. This creates friction and misunderstanding from what I've seen. Having an account manager with native communication skills bridging the gap between the business needs and the workforce solves this, I think. * **Trust Issues** \- I see more and more VA's job hop, work more than one job, etc. thus requiring a ton of micromanagement and tracking. This pushes away the good people and just creates overhead since all you're left with are the bad apples. * **High Turnover** \- Ever experienced hiring, then firing, then hiring, then firing, and then interviewing like 500 people just to have the one you pick disappoint you? Yeah, same. If the client doesn't really do anything directly with the one doing the work, if they get replaced behind the scenes, there's no impact. Business moves on. * **Training Requirement** \- Offering specific scopes of work in packages will let the VA Agency have one SOP and the training overhead will be much lighter. Think the way Mcdonald's does their food prep, as I see it, there's a finite amount of things to do within the kitchen and certain people are only doing certain things and nothing outside of their scope. *(I'm just referencing the movie, I don't actually know how it is today.)* From what I've witnessed, SMEs have a predictable, repeatable amount of work that you can package. * **Scale** \- Working like a factory, if you need to increase capacity, hire more VA's to do a specific job from the scopes of work available from the packages. You can throw them in there, train them, and start picking off work instead of training somebody to learn the entire process, just teach them a part of it and the account manager pieces them together. *Now, I have absolutely zero marketing talent and for the purposes of this conversation I am the dumbest piece of doorknob in the marketing world*. My background is in tech, I've led development teams, I've created apps, websites, etc. but anything related to marketing and my brain is just that meme of the monkey clapping. I'm hoping for some advice where to go to market my services, learn how to market it, OR advice on what kind of marketing agency I should be looking to hire and/or partner with. Will \*any\* digital marketing agency cut it? Also, I'm looking to target SMEs in the US, AU primarily but anywhere else is good too. Secondary to that, if you feel this is a dumb idea, feel free to roast it as much as you want.3
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