If a piece of content only serves one channel, you're doing it wrong [I will not promote]

I've been involved in content marketing and strategy for a long time now, and one of the key lessons I try to drill into the teams I manage is the importance of cross-channel content repurposing. In my view, every piece of content you create should have an impact across multiple if not al of your distribution channels. For small teams especially, focusing on high-quality, versatile content is going to be way more effective than just churning out a high volume of posts and hoping something hits. This is something a lot of new marketers (ie startup founders) struggle with. I see a ton of advice telling startups to "do SEO" by publishing blog posts regularly. That’s a solid starting point, but if your blog content only exists to rank in search, it’s probably not the best use of your resources, especially in today’s ultra-competitive SEO landscape. Instead, that same blog post should be treated as a foundational asset that fuels multiple other pieces of content. It should find a home in an email campaign, be broken up into a series of social media posts, and adapted into different formats that can be deployed across different platforms. Here’s are some examples of what this might look like: * A blog post analyzing industry trends can be distilled into a punchy infographic for Instagram or LinkedIn. * A how-to video on YouTube showcasing a product feature can be repurposed into an in-app tooltip for new users, a help center article, and included in an onboarding email sequence. * A long-form case study can be condensed into a Twitter thread, highlighting key takeaways with bite-sized insights. * User-generated content (like app store reviews or social posts) can be aggregated into awesome newsletter emails. In short, when planning content, don’t just think about the topic, think about how that research and creation effort can be stretched across different formats and channels. This approach is essential for scalable, efficient content marketing. The best content isn’t just about volume; it’s about maximizing the impact of every piece you create. Anyway, just sharing some wisdom I hope some startup folks and founders in particular might find useful. Thanks for reading. i will not promote