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I will not Promote - Struggling to Expand Beyond One Client
I’m currently in a bit of a tricky situation as the CEO of a company that has been working with the same client for the past two years. We’re a small but dedicated team with 15 developers, all working within the fintech space, and honestly, our relationship with the client has been fantastic. We deliver great work, and the team is really solid. But here’s the thing – we’ve been stuck with just this one client for far too long. Over the past couple of years, we’ve tried a number of different strategies to land new clients in the staff augmentation space. We’ve experimented with outreach, cold calls, and digital marketing, but nothing really seems to have moved the needle. This year, we’re trying a more aggressive approach – we’re attending conferences to network directly with potential leads and have ramped up our content creation on LinkedIn, X, and Instagram to increase visibility. We’ve even started working on a referral system to encourage our current network to recommend us. Despite these efforts, we’re still finding it difficult to expand our reach. It’s a bit frustrating because we know we’re doing great work, and we have a solid team, but for some reason, attracting new clients has been a major challenge. Has anyone here gone through something similar? What strategies worked for you when trying to move beyond a single client? Any tips or advice on how to break through this barrier? I’d love to hear your experiences.1
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