I don't trust investors!(I will not promote)

Hi everyone, I really want to startup my own company but I am terrified of asking VC's for money because of a variety of reasons.. being told how to run my company, having it taken away from me, not being able to 2X,4X,10X and so on, I am currently working as a software engineer and in my spare time have created an ecommerce site its nothing flash, The site really only works based on users, I chose this because I didn't want a product based company simply because I wanted to avoid overhead. But I am paying a decent amount in cloud storage, and I am working endlessly on it, on my own (a friend is helping with the design but that's it) I spent over a year and half building it and I am still building it(never ends!). I don't consider myself good at marketing or a good sales person. But I enjoy creating Software and would love to see my company come to life I have no delusions of grandeur to be a millionaire I would just love to see it succeed. I am relying on advertisement to make the company money and in order to get users I am currently building a premium sight that you can sign up for, for a very low fee this premium site will incentivize the user. Anyway my question is how have you delt with marketing, selling your product or SaaS company and most of all how do I know when to TRUST INVESTORS?