How Do Non-Tech Founders Grow Their Followers and Engagement?

I'm curious about how `non-technical founders` approach growing their social media followers and boosting post engagement. As a technical founder (like me), automating tasks like analyzing trends around buzzwords like AI, understanding the data, and even generating content is relatively straightforward. However, without technical expertise, handling all of this manually can feel overwhelming and time-consuming. Sure, you could ask your CTO to help, but they’re likely busy building your product. So, how do you approach it? Do you rely on tools, hire help, or have some other system? Would love to hear any tips, strategies, or tools you swear by!