{weekly discussion} Phenomenal Look Into SEO and Conceptual Search | SearchNorwich

In this insightful session by Mark Williams-Cook from Search Norwich 19 into how Google SEO works - and how it works and what Google Updates do, why "Good content" isn't enough Mark explains why using conceptual models is doing "advanced SEO" and what he learned from the Google exploit he discovered last year. Also, Mark describes how SEO is just like the video Theme Park (yes, seriously) 00:00 Introduction (with a tennis ball) 01:13 Conceptual Models in SEO 02:17 How to do "Advanced SEO" 02:29 Mark treats SEO like a video game 07:06 Understanding Google Updates and "the meta" 15:11 What Mark learned from the Google Exploit 21:34 What does the "site quality score" mean? 26:37 Conclusion [https://www.youtube.com/watch?v=\_AQ9UDqES80](https://www.youtube.com/watch?v=_AQ9UDqES80)