SEO Keyword Help: How Do You Structure and Target Them?

Hi everyone! I’m trying to get better at SEO and have a few questions about keyword usage: 1. **How do you structure keywords in titles?** * Should it be something like `Keyword | Company Name` or `Service | Keyword | Company Name`? * When is it better to use `|` versus `-`, and does it even matter for SEO? * What would you also say is the best title tag structure or more like, the standard? 2. **Targeting keywords:** * Do keywords need to be an **exact match**, or can we mix them up (e.g., change the order, add/remove words)? * Will Google still recognize it if I make small tweaks, or should I always stick to the exact phrase? Thanks in advance for any advice or tips! 🙏