Psychology of Northeastern consumers.

Hi everyone, I'm from Assam and currently pursuing my PhD from one of the old IITs. My core areas are consumer behavior and consumer psychology. I'm in my 4th year and have already written a few papers, but haven't been able to explore a topic related to the Northeast, which I always wanted to. So, now I have this idea and just wanted to ask if anyone has any observations related to how the psychology of a northeastern consumer differs from that of a consumer from other parts of the country. The ideas don't have to be backed by something substantial. It can be anything generic that you've observed on your own. This is purely exploratory, and I'd look for empirical evidence for the interesting ones later. I already have a few ideas of my own, but I wanted to get the perspective of others as well, and especially since we don't have a lot of people from the northeast on the campus, I'm posting it here. I'd prefer if it is from someone who has been to or interacted with people from other parts of the country rather than just online observations. Also, I'm not sure how relevant this post is for this sub, so mods can remove it if necessary. TLDR: I'm a research scholar in the field of consumer behavior and psychology who wants to know if you have any observations regarding how Northeastern consumers are different from consumers outside of NE.