Zepto free cash motive

For the past week free cash is unavailable. It's there marketing strategy to let us buy by don't using free cash. I was checking everyday the free cash is available or not and today I was thinking to order without free cash. This is their plan to let us open their app everyday browse through items constantly making us YEARN or suffer ig. It's not just zepto.... everyother companies do this type of shit everytime but we dont notice it.