Suggestions on starting micro watch brand out of Mysuru

Namaskar Mysuru janathe I am thinking of starting a watch MicroBrand with Mysuru name in it as I love Mysuru to the core and also I am interested in watches this is an inspiration from Bangalore WatchCompany (not so premium ones as well) or Delhi watchcompany. So wanted your ideas and suggestions also wanted to know if legally would it be okay to use Mysore in the name. Idea is to have have a good product which I can showcase to the world with our Mysuru culture and heritage. Please share your thoughts thanks in advance.