Too many Bollywood films getting IMAX !

I know this movie is going to be really good and i am going to watch this. But why is bollywood so obsessed with IMAX these days? Every movie doesn’t need to be in IMAX and it’s totally unnecessary. There are many movies who deserve IMAX screens but they do not. Just happened with interstellar during Pushpa 2… They delayed interstellar coz of pushpa 2 which did not even deserved IMAX Screen. Also not being shot with an actual imax camera. Just a gimmick.