Need some good tea ☕️ on this woman

I recently noticed her followers are growing exponentially. She is all over my feed. Does she really hold an influence for so many people to follow her? I have been following her of late but the entire personality looks so made up. She has made herself into an influencer more than made HOB into a business. Just my honest take. Feel free to correct me In frame: karishma mehta, hob founder