Brand Collab in IGL

I'm someone who's interested in marketing. And as an IGL fan, I heard most of the brand names for the first time through IGL and still got curious and checked out all their websites (Spinny, Vastrado, pop). Evan I scrolled through a lot of clothes on the "Vastadro". I feel like brands have benefited a lot from marketing on IGL. Or am I the only one who checks out brands after watching the episodes?"