Where did Anupamaa go wrong?

Started out as a great storyline. People were hooked. When did it start to deteriorate? Why? How? Stupid creative decisions and stupider writing has ruined what could have been a good show. From being one of the most progressive shows on itv to whatever it has become now. Only one question? Why? And aise lagta hai kabhi kabhi ki feminism ka concept hi nahi pata hai show ke writers ko. Way to disappoint itv audience on a daily basis.